Legacy Branding:
Your Past is Your Power
Craft a Voice Acting Brand That's Uniquely You
The Culture of Upgrading
We live in a culture of constant upgrading. From phones to coffee tumblers, we're always chasing the next "new and improved" version. But what if, instead of upgrading, the key to your voice acting success was already within you?
Imagine if every time you tried to upgrade your marketing strategy, it felt like replacing your phone's camera with a pencil eraser. Frustrating, right? That's what happens when voice actors jump into marketing without the crucial foundation of a strong, authentic brand.
The Missing Piece in Your Marketing
There are so many approaches when it comes to marketing: the sleek website, the endless social media posts. But, while your strategy is important, it's not the piece that should be getting the most focus.
Here's the truth: It's not that you need to find the elusive Silver Bullet marketing tactic. The missing piece? It's what I call "pre-marketing" - the foundation that successful brands like Apple spend enormous resources on before they ever reach out to a customer.
Legacy Branding is that missing piece. It's not about creating a new you or hiding behind filters and internet personas. It's about extracting the authentic you that's already there and leveraging your unique experiences to craft a brand that will lead you into your next era.
As a voice actor, you're facing challenges that traditional marketing advice just doesn't address:
- Feeling lost in a sea of competition, despite your talent and hard work
- Struggling to convey your unique value to potential clients
- Wasting time and energy on marketing tactics that fall flat
- Feeling pressure to create a "perfect" brand image that doesn't feel like you
These challenges can leave you questioning your career choice and wondering if you'll ever achieve the success you dream of. But here's the powerful truth: your past experiences, even the ones that seem unrelated to voice acting, are the key to your future success.
Introducing Legacy Branding: the only implementation system designed to help voice actors leverage their authentic selves to create a brand that stands out, resonates with clients, and withstands the test of time.
With Legacy Branding, you'll discover:
- The power of authenticity in a world of filters and AI-generated content
Benefit: Stand out from the crowd and create genuine connections with clients - How to leverage your unique life experiences in your brand story
Benefit: Craft a compelling narrative that sets you apart and attracts ideal clients - The pre-marketing strategies that successful brands use
Benefit: Build a solid foundation for all your marketing efforts, increasing their effectiveness
- Techniques to identify and showcase your true value proposition
Benefit: Communicate your worth confidently, leading to better-paying gigs and long-term client relationships - How to create a brand that evolves with you
Benefit: Build a flexible, authentic brand that supports your growth and adapts to industry changes
Your Journey
Ready to stop upgrading and start authenticating?
Enroll in Legacy Branding today and begin crafting a voice acting brand that's uniquely, irresistibly you.
Join me for this unique experience that will be your framework for leveling up your marketing this year
Meet Carrie
I'm a homesteading voice actor, blogger and course creator who used to create online courses corporately before becoming a full time voice actor.
When I realized I was stuck in a perpetual cycle of auditioning all day, I created a plan to get more control of my bookings.
A lot of things in this industry have changed since then, but fortunately, I love following marketing trends, innovating, experimenting with my marketing efforts, and figuring out what's working right now in the voiceover marketing world.
My husband describes my approach to marketing as "ferocious." But I just say I'm determined :)
Happy Students
❝
My biggest breakthrough moment came at the end of a one-on-one with Carrie. My brand story was on one piece of paper; it still needed some touches, but for the first time, it was together. It flowed, it was connected, it was true, it was me, and that was my greatest hope fulfilled: that I would begin developing and sharing a brand that reflected me truthfully.
Tatyana Ridgeway
❝
Carrie and the group helped me find an authentic brand voice that actually reflects who I am and what I am excited to offer the world.
Lizzy Gore
Gasp! This course actually shows you what to DO!
I got an email recently from someone who was lamenting the fact that she recently spent some money on a course that was supposed to teach her how to make more connections online.
"Here I am with absolutely nothing to show for it," she said.
With the Legacy Branding Mastermind, you'll get personalized guidance from me as we workshop the content together. So you're guaranteed to implement what you learn!
What Makes Legacy Branding Different?
When I first got started in voiceover, I was frustrated that there didn't seem to be a good course, method, or system out there that delivered the straight information I needed without any fluff.
So I take care to create courses and programs that will not waste your time.
I could make this course look more fancy by including a bunch of extras to raise its perceived value, but that would only serve to bog you down with more clutter that you don't need.
Any bonuses or additional resources are only to help you to achieve that goal.
And the Mastermind is hands-on. So if you have struggled with implementation in the past, you will get personal attention from me to help you apply each concept when you join the live sessions.
Three tiers to choose from
Legacy Brand Story Modules
$325
or 2 payments of $162.50
Normally $385
Ready to uncover what makes you irreplaceable? This is the complete framework to discover your unique positioning and craft a compelling Legacy Brand story that attracts your ideal clients. Perfect for self-directed learners who want the foundational work without the group commitment. Study at your own pace with lifetime access to everything you need to position yourself in a Category of One.
Modules + Legacy Branding Mastermind
$997
or 3 payments of $332.33
Normally $1500
Let's do this! Join my premier Mastermind group committed to booking more voiceover work this year. We'll implement the Legacy Branding framework and benefit from collaboration in weekly meetings. The Mastermind meets weekly Thursdays from 2-3pm Central Time starting on June 19th.
1-on-1 Alignment
Limited to 5
$2000
or 4 payments of $500
Normally $3500
100% Satisfaction Guarantee for 60 days!
If you go through the program and don't believe the course delivers what it promises, you can request a refund within 60 days of purchasing.
What others are saying
❝
A well thought out course worth my time and effort.
The homework sheets helped me flesh out my brand, and feedback from both Carrie and the group confirmed what I need to do. I had a decent brand before, but the course made me realize it could use some fine tuning.
Plus during the weeks we met I had a lot of fun both giving and receiving feedback. Each of us brought unique experiences to the group discussions.
Looking forward to circling back in a few months to see where people are on their VO path.
Michael kennedy
❝
Group members sharing their progress and challenges helped me to feel not alone and motivated in my journey. It also gave me lots of hope for seeing my brand transform.
One of my most memorable breakthrough moments with the group was after sharing my brand story, I think in the last meeting -- I felt so relieved and proud, plus I could tell from feedback and Zoom faces that everyone was excited for this breakthrough with me. :)
I also sincerely appreciated the notes that it would be significant for me to pick a direction for my brand and that it is okay that it doesn't encompass every little detail about me. Honestly, I felt like it had to in order to be "right," but this truth felt freeing for me.
Thank you thank you thank you so much for composing this course!
tatyana ridgeway
❝
I loved the:
The weekly structure.
The examples.
The templates.
The worksheets.
The camaraderie.
Carrie and the group helped me find an authentic brand voice that actually reflects who I am and what I am excited to offer the world.
lizzy gore
Faq.
The Modules Only tier gets you on-demand, lifetime access marketing-only modules. These do not include the Legacy Branding framework, so they are specifically for people who are already satisfied with their brand but want to do more email outreach.
The Modules + Mastermind tier allows you to participate in a 3-month weekly Mastermind, in addition to the marketing modules. You'll be able to workshop any of the content the modules cover and ask me questions live.
The 1-on-1 Alignment tier gets you everything you get in the Mastermind tier, but you'll also schedule a full day 1-on-1 deep dive implementation session with me where we will cover all aspects of your Legacy Branding system and implement certain aspects in real time. The first half will be dedicated to assessment, and the second half to implementation.
The course will be available until Wednesday, May 21.
I can bring the tools and process, but you've got to deliver on your performance and implementation. It's also important to understand that there is no "magic bullet" when it comes to marketing. Which is why this course teaches you how to innovate and leverage your unique contributions.
P.S.
Starting my voiceover business changed my life, which is why I love sharing about it. I created this course for the people who love voiceover as much as I do and want it to build up their businesses.
Growing my voiceover business has been an education. I'm thrilled to be able to share that education with you through this course.