About Page Formula and Best Practices

Key Elements of an Effective About Page

1. Headline and Faces
   • Communicate who you are and what you do
   • Include a professional photo (optimized for SEO)
   • Make eye contact with the camera to build trust
2. Differentiation
   • Highlight your unique value
   • Show how you're different from competitors
   • Address potential clients' pain points
3. Proof and Summary
   • Demonstrate your expertise
   • Provide a quick summary of your story
   • Include authority proof and testimonials
   • Link to your best content or notable projects
4. Origin Story
   • Describe how you started in voice acting
   • Include your values, cause, and mission
   • Show both strength and vulnerability
5. Call to Action
   • Clear next step for visitors (e.g., listen to demo, contact you, join email list)
   • Consider offering a free resource in exchange for email addresses

Three Essential Questions Your About Page Must Answer

1. Who are you?
2. What can you do for the client?
3. How are you different from the competition?

Best Practices

• Keep it concise but informative
• Balance professionalism with personality
• Use your brand story to inform your about page content
• Consider SEO, but prioritize authentic, engaging content
• Ensure consistency across all platforms (website, LinkedIn, etc.)
• Update regularly to reflect your current skills and achievements

Additional Considerations

• Optimize for mobile viewing
• Use white space effectively to avoid clutter
• Consider A/B testing different versions of your page
• Incorporate elements that reflect your brand (e.g., color scheme, tone)

Remember: Your about page is often a potential client's first impression of you. Make it count by clearly communicating your value, personality, and what makes you unique in the voice acting industry.