Email Marketing



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TIMESTAMPS

How to use the timestamps: These are the topics discussed in the video. Use the timestamps to jump off certain topics that you want to focus on (or go back to). Base the timestamp on the time left in the video (shown at the top left).

  • Checklist version of the roadmap (30:21)
  • Putting it all together (29:23)
  • How to stand out in a good way from the crowd. (27:49)
  • Make your email stand out (27:28)
  • Leveraging on your background (27:12)
  • Getting confidence in your decisions, and tracking your progress. (27:06)
  • Remember that, at some level, all marketing is experimental. (26:06)
  • Don't get tied to one tactic. (24:51)
  • Bad Email Example (24:41)
  • Why it's important to craft email (20:27)
  • Campaign emails vs Standalone emails (19:58)
  • Long vs short email (17:59)
  • Which way is best? (15:58)
  • Text vs Formatted (14:40)
  • Resources for Formatted Templates (10:11)
  • Goal Number 1: Get the Open (7:10)
  • Goal Number 2: Get Their Attention (4:50)
  • You want them get and keep their attention (3:51)
  • Crazy Email Facts (2:55)

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Carrie Olsen Voiceover