What to do on slow days
Depending on where you are in your business, slow times will mean something different for you.
If you’re just in it for fun, slow days are no problem. You can take the day off, or practice recording some. For fun.
If you’re just getting started, there will be more slow days than busy ones. And the slow ones will always be frustrating... Unless you know what to do with them, which I’ll talk about a little further down in this post.
If you’re pretty well established, you should know what to do with your slow days. You’ll audit different areas of you business. Look at your website, your branding, your business cards, follow up on emails, etc.
You’ll find plenty of administrative stuff to fill your time while you’re not recording, a lot of which will result in you booking more work the next week.
And if you’re making a comfortable (or more than comfortable) living with VO, you might just use your slow week to spend more time with your family, relax a bit, take some time to intentionally not think about business, and make progress towards some non-work related goals.
I decided to not sweat it this week. (Especially since some of the auditions this week will likely turn into jobs next week.)
In fact, it worked out perfectly that one of my daughters was invited to a birthday party that happened to fall on Good Friday, when a lot of people were taking off work anyway, and I got to spend a good deal of the morning and afternoon at a children’s farmstead with my girls.
But if you are just getting started, the slow days feel scary. They feel confusing. And they feel directionless.
”What am I supposed to do if there are no jobs to record?”
Here’s a quick (non-exhaustive) run-down of things you can do in your VO business when things are dragging:
- Beef up your marketing
- Auditioning is NOT the only way to book VO work. In fact, it’s possible to have a successful VO career without auditioning at all. I believe all voice talent, regardless of business stage, should know how to market themselves well. It’s essential for getting real traction.
- Nurture your relationships
- Notice I didn’t just say, “network.” Or “network more.” Networking sounds so impersonal. Remember that your clients and potential clients are people, too. And the best way to do business is on a personal level. So check in with your contacts, and/or work on developing new ones.
- Get a coaching session
- Audit your sound
- Listen to other people’s work (and demos)
- Remember that slow days are part of what you signed up for
- No one said this would be easy. Take this time to re-evaluate your “why.” Remind yourself that you’re in this for the long haul, and that it’s going to take more than a few slow weeks to thwart your VO goals.
You have to have both.
If you're looking for some coaching to fill a slow season in your business, check out these group coaching sessions, taught by Alyson Steel. Would love to see you there!